A Simple Fix: What to Do If You Can’t See “Lifecycle” in GA4

💡 First, What Is GA4?

GA4 (Google Analytics 4) is Google’s web analytics tool. It helps you understand things like “Who visited your website?” and “Which pages are most viewed?”—a super useful tool for website owners and bloggers.

❓ Are You Experiencing This Problem?

You try using GA4, but…

“There’s no ‘Lifecycle’ menu anywhere!”

This is a common issue.

Many guides say: “Go to Lifecycle → Engagement → Page Views” But the ‘Lifecycle’ menu doesn’t even show up!

🔍 Why Isn’t It Showing?

Don’t worry — this is not a mistake or error.

In fact, the “Lifecycle” section is simply hidden by default.

That means:

🧱 It’s not visible right now, ✅ But it’s definitely there!

🛠 How to Make “Lifecycle” Visible (4 Easy Steps)

Follow these steps to enable the “Lifecycle” section:

1. Log in to GA4 and click 📊 Reports
2. Then click 📚 Library
3. Find the card labeled “Lifecycle” and click the ︙ (three vertical dots)
4. From the menu, select ✅ Publish

That’s it! The “Lifecycle” menu will now appear on your GA4 screen.

✨ Summary

• The reason “Lifecycle” doesn’t show in GA4 is simply because it’s not published by default
• You can make it visible with just 4 quick steps
• No complex settings involved — anyone can fix it easily!